Why Silent?

During my first interview at an agency, I met with the president, Sajo. I was so nervous that I barely spoke—luckily, my work spoke for me. When he later introduced me to the entire creative team as their new junior art director, he mentioned that I had a strong portfolio, but joked that I was “silent. The nickname stuck, following me throughout the Puerto Rican advertising industry, and eventually became the foundation of my personal brand.